Discover the Amazing Selling
Power of
Carefully Crafted Copywriting
In the copywriting field one old saying is always laughed
at … "Sticks and stones can break my bones, but
words can never hurt me." Why? Because advertising copywriters
know the truth. Words have a huge influence on us all. They
lift your spirits, make a bad situation better, motivate you
to keep going, and - words used in copywriting - entice a
customer to buy.
Words Are Astonishingly Powerful
Words are our primary source of communication. They trigger
our emotions and are the defining factor in most of our decisions.
Think about it… A friend carelessly says something that
makes you feel embarrassed or insulted. Those loose words
cause you not to speak to each other for a year. Or, the person
you've been dating for the last six months looks adoringly
into your eyes and - for the first time - says, "I love
you!" Those words (whether spoken or written) make a
huge difference in how we feel toward someone, and what actions
we take.
Especially on the web, copywriting is the key to our buying
decisions.
Copywriting Holds the Power to Intrigue Customers
or Send Them Packing
Where does the difference lie? Why is it that certain words
used in advertising create a desire to buy and others fall
flat? It all revolves around the emotional impact of copywriting
on your specific target customer.
Which of these web copywriting samples is more
compelling to you?
The copy on the right speaks to one person. It addresses
the emotional side of being a parent, employee and general
member of the Rat Race. The copy on the left talks about
the company and simply lists features of the service.
Copywriting that speaks directly to your
customers - in their language and on their emotional level
- is what converts.
Can You Create This Kind of Copy?
It doesn't happen by accident. We'll ask the right questions
to draw out information from you about your customers. From
there, copy is crafted that makes you the obvious choice for
your site visitors and answers their most pressing question,
"What's in if for me?"
We don't develop copy about
your company.
We help you build sites for your customers.
Whether you want copy writing for you or need help with doing
it yourself, you'll find a variety of copywriting services
and training options.
Copywriting
Services - Know what you want to say but aren't
quite sure how to phrase it? Completely lost as far as copywriting
goes? Contact us and we'll do offline and web copywriting
for you!
Search Engine
(SEO) Copywriting - Want to impress the search engines
AND your site visitors? Search engine (SEO) copywriting
does the trick.
PPC Copywriting
- If you can't get people to click your PPC ads, nothing
else will matter. It all boils down to 95 little characters.
Catalog
& Ecommerce Copywriting - Inspire more visitors
to click those “buy” buttons and increase your
catalog sales with persuasive catalog & ecommerce copywriting
for shopping sites and print catalogs.
Copywriting
Training - Learn from SEO copywriting veteran, Karon
Thackston. Self-paced, tutor-assisted and onsite training
options are available.
Copywriting
Reviews - Written copy, but need professional feedback
to make sure it's the best it can be? We'll point out weak
spots and offer suggestions on how to fix them.
| "The results have far exceeded my expectations.
Hiring Marketing Words to rewrite the ProviderWatch copy
was money very well spent…no, not spent…money
well invested. To see these kinds of improvements in such
a short amount of time is very exciting." -- Cindy
Wren, ProviderWatch |
Contact
us today with the details of your project. We'll
gladly provide you with a free estimate on copywriting. You'll
shortly be on your way to copy that speaks your customer's
language!
Proud to Have Spoken At:
As Seen In:
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