About Us
Experience Makes All the Difference
President Karon Thackston has over 25 years
combined experience in marketing, advertising, copywriting
and SEO copywriting. She understands the processes involved
with creating various advertising strategies.
For example, Karon knows the advertising copy
has to work well with the photos and the layout of a brochure.
She understands SEO copy must consist of a delicate balance
of keywords and phrases, target audience psychographics and
facts. Otherwise the message won't be easily accepted and
the search engine rankings will be destroyed.
Taking the time to do the research and master
the processes behind the scenes allows Karon to offer you
better quality services.
We're All On Your Team
In addition to Karon, you'll receive the benefits
of working indirectly with those behind the scenes. A comprehensive
list of professionals - including virtual assistants, Web
site designers, search engine positioning specialists and
copywriters under Karon's direction - enhance the effectiveness of the copywriting Marketing
Words provides.
Karon's Credentials
I have been in love with advertising since I
was six years old. I remember watching Saturday morning cartoons
and seeing the Frito Bandito on the screen (that ought to
"date" me). I looked up at my mom and exclaimed, "I want to
do THAT!"
It was fascinating to me that the way words
were used, the way particular images were shown or where a
logo was placed in an ad would decrease or improve its performance.
The whole advertising process was exciting and I literally
fell in love with it!
Since that time I have spent my business life
in pursuit of advertising as a whole. I obtained my college
degree in Marketing. Every job I have held in the corporate
world - from newspapers to radio stations to ad agencies -
has allowed me to learn more and more about the process of
advertising copywriting.
Years ago, I began to study the Myers-Briggs
outline of behaviors and eventually graduated from a DISC
Behavioral Model course. Once again… the ways in which people
respond to various words, actions, colors or attitudes had
me in awe. As I began to incorporate those new bits of knowledge
into my copywriting, I found it was working better and better.
The one thing I've discovered over the past
25 years in advertising is that:
Most Buying
Decisions Are Emotional!
Your Ad Copy Should Be, Too.
I have owned my own full-time business since
1999. Marketing Words, Inc. provides the services of copywriting,
copy editing, press release writing and ezine article writing.
It would be our pleasure to assist you with
your next project and to provide the marketing words that
will help your business succeed. Contact
us today and let's get started!
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