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There I was – stuck,
staring at my computer screen and gritting my teeth. "All these
calculators are virtually the same. All calculators add, subtract,
divide and multiply.” I huffed, “How am I supposed to
write different copy for 25 calculators that are all pretty much
identical?" Ever been there? Ever had several catalog descriptions
or pages of copy to write about products or services that are the
same, but different? What's the biggest problem? Knowing how to
identify those all-important differences!
I guess one way
to get around this hump that practically every copywriter hits would
be to make a list of the different ways I'd described products before.
Then, I could just refer back to my list for ideas. I never was
smart enough to do that. But Marcia Yudkin was!
Before I continue, let
me say that the last time I positively reviewed an ebook was over
a year ago. I'm rather particular about whose work I endorse. But
this book offers so much value; I became an immediate evangelist.
Marcia is author of the
ebook "73 Ways To Describe A Widget." I bought the book
on a whim because it was inexpensive and the title intrigued me.
Doing that was definitely a smart move! I printed the ebook and
took it with me when I went to a local sandwich shop for lunch.
I thought I'd flip through a few pages there then read the rest
later. However, by the time I'd finished my sandwich and fruit,
I'd also finished the book!
This quick-read doesn't
waste time with long introductions or fluff. It has an easy-to-follow
layout that simply delivers idea after idea after idea. Seventy-three
of them to be exact. Each idea was backed with a quick example to
show you (as well as tell you) how to use the idea. I'm sure the
people eating at the tables around me wondered if the restaurant
was having an electrical shortage because light bulbs kept popping
on and off above my head. "Why didn't *I* think of that?!"
was frequently mumbled under my breath.
But the proof is in the
practice (my version of an old saying). Would I ever actually use
any of these bright ideas? Or would this be just another ebook I
bought, read and put on my shelf? The test would come just about
two weeks later.
Just imagine needing
to write copy for 20 sterling silver necklaces that are all very
similar. After about 10, you'd start to draw a blank. That's when
I remembered the "73 Ways" book. As I flipped through
the pages filled with ideas, the floodgate opened, and the ideas
began pouring in. Not only was I getting ideas directly from Marcia's
book, but the surge of energy to my brain was also allowing me to
come up with more ideas of my own. Before long, the project was
done, and I was off to celebrate! I've used the book several times
since then and have no doubt I'll reach for it often.
As a copywriter with
over 25-years experience, I have certain resources I keep on my
bookshelf within arm's length at all times: regular thesauruses,
specialty thesauruses, several dictionaries, writing guides and
more. In just a short time, "73 Ways" has earned its place
on the top of my bookshelf.
If you write copy, I
highly recommend this ebook. As always, Marcia offers a money-back
guarantee. If you aren't satisfied, request an immediate refund.
As for me? You won't see me giving up my copy anytime soon!
your copy of the "73 Ways To Describe A Widget" ebook
Karon mentioned, visit http://www.marketingwords.com/73ways.html
today. Karon Thackston is a professional copywriter specializing
in SEO copywriting. You can visit Karon online at http://www.marketingwords.com.
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